The global influencer market is valued at more than $13.8 billion. The majority of people (61%) purchase based on influencer recommendations. When McKinsey & Company surveyed a lighting product for a certain company.


Customers can contribute stories and readers can vote and comment on the posts. This structure not only starts valuable conversations about the business but also creates a community of like-minded and passionate customers.

The testimonial section is located toward the top of the homepage so that website visitors are guaranteed not to miss out on the positive reviews. The second way to get customer is to simply keep your eyes open for them. Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials. Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them. Birddogs has a neat testimonial page that’s perfectly on-brand with the company’s marketing approach. The online clothing retailer prides itself on its loud personality and encourages its customers to be laid-back, humorous, and creative.

Let other people promote your brand for you and speak about the wonders that your service or product has done for them. Collect testimonials from some of your most valued clients and let them show your target audience through their words just how much impact you have had on their lives. Ostensibly a testimonial is written from a customer’s POV, so why not use their exact words? In fact, many testimonials are written to seem as if they are fully in a customer’s words . Those that are written in more of a story or case study format can get an extra pop of impact and credibility if the client’s authentic words are incorporated in the testimonial.

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Photos of your customers, as well as videos that show your customers using the product, are particularly powerful. A testimonial is a third party statement that comments on how good someone or something is.

testimonials differ slightly from reviews since they’re always positive, whereas reviews can be negative or positive. Reach out to Testimonial Hero for help in producing high-quality video testimonials to drive more sales for your business. Let’s take a look at five effective video testimonial examples and extract key insights from them that you can incorporate into your own.

Success story testimonials

Customers who have strong feelings about an item or brand can find instant relief on social media. Social testimonials are one of the best testimonial examples. A customer testimonial is a recommendation from a satisfied buyer that affirms the value of a product or service. Customer testimonials are sometimes paid endorsements, as found with influencer marketing. But more often than not, customer testimonials are given by happy customers, voluntarily, or upon a company’s request. Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor.

  • Each of these qualities is essential for inspiring readers and, when done properly, can help you motivate clients to take the desired action.
  • In other words, this testimonial understands whom it’s speaking to—and who AWeber’s ideal prospect is.
  • Therefore you will end up with a really long page of content that is diluted because some of the content isn’t optimised.
  • On top of that, the customer testimonial lists everything the product doesn’t do (no residue or build-up) that competitor products may do.
  • In fact, the risk for asking to do an interview/ feedback session is usually that if it’s not structured enough, it will ramble and run long.

‘Unless you don’t show, it won’t sell’, as the saying goes, and testimonials are no exception. Having natural conversations on social media about your work is authentic and adds another layer of credibility to your company. The main difference between these and other testimonials is that the other types are usually requested, whereas social recommendations are mostly spontaneous.

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It’s made up of captivating statements from current customers that make an item or brand seem like such a no-brainer that anyone would sign up for it. You know they love you, so reach out to them and ask for DotBig forex Broker that explain why they’ve become such big supporters of your brand. You can even take testimonials further by building them into robust case studies that tell a story about problems your product solves.

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Of course, when you’ve written the testimonial, be sure to check your client is happy with how it turned out before publishing it. A good testimonial is like a miniature story, describing how one person’s life improved after taken a course, hiring a coach or consultant, taking part in a workshop, etc.

Show your product in action

Take a look at Style Factory’s long-form review of the email marketing app GetResponse. Wiley Publishing’s video testimonial about Hootsuite’s organizational training program for social media is a great example. Instead, it feels like an honest conversation about how Wiley was able to use Hootsuite’s expertise to further its own goals. According to a study done by WYZOWL, two out of three people are more likely to buy something after seeing a video testimonial from a previous customer. And 77% of people who have seen a testimonial product video said they were motivated to make a purchase.

In this way, DotBig forex Broker are an important form of social proof. Social proof is one of two types of evidence you can include on your website.

Next on our list of client testimonials examples is Billie. On Billie’s Instagram account, they highlight an email they received from a happy customer. Ezra’s looking for a car harness for her dog online and is looking for a brand that has good reviews.

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